Conversation with Swas
A modern, connected website and online shop for neuroscience-backed coach and consultant Dr Swas Juggernath, built to guide visitors to the right service and make browsing the shop seamless.
WordPress
Divi
WooCommerce
Summary
We designed and built a modern website and online shop for Conversation with Swas, giving Dr Swas Juggernath’s coaching, consulting and facilitation work a polished, professional home online. Swas works with two very different audiences, businesses and individuals or families, so we designed the homepage around two clear paths: “I’m here for Business Consulting” and “I’m here for Life Coaching.” Visitors can choose their journey from the very first screen, without having to work out where they belong.
We kept the navigation simple and focused, with services grouped under clear dropdowns covering Business Consulting and Life Coaching, including Children’s, Family, Grief and Self-Development Coaching. The shop sits on its own subdomain but is linked directly from the main menu and footer, so moving between the main site and the shop feels like one seamless experience.
The result is a modern, easy-to-navigate platform that communicates Swas’s expertise with clarity, builds trust through credentials and affiliations, and makes it simple for visitors to book a discovery session or shop her resources.
View the main website: https://cwswas.com/
View the shop: https://shop.cwswas.com/
Our Approach
1.
Discovery
We worked with Swas to understand her two core audiences, businesses and individuals or families, and what each needed from the website.
2.
Dual-Path User Journey
We built the homepage around two clear calls to action, so business clients and life coaching clients are guided straight to the services that are relevant to them.
3.
Simplified Navigation
We organised the services into a clean menu with logical dropdowns, keeping the structure simple even with multiple coaching specialities.
4.
Modern Design
We created a clean, contemporary design with a clear visual hierarchy, warm messaging and a strong opening headline that captures the heart of Swas’s approach.
5.
Connected Shop Experience
We built the online shop on its own subdomain and linked it closely with the main site through the menu, footer and shared branding, so users can move between the two without friction.
6.
Building Trust
We highlighted Swas’s credentials, including her PhD in Business Science and neuroscience coaching certification, alongside affiliations with organisations such as the Durban Chamber of Commerce, Childline and the Professional Speakers Association of Southern Africa.
Key Features
Dual-Path Homepage: Two clear calls to action that guide business clients and life coaching clients to the right services from the very first screen.
Simple, Structured Navigation: Clean dropdown menus that make it easy to explore Business Consulting and the different Life Coaching specialities.
Integrated Online Shop: A dedicated shop linked seamlessly from the main site, with its own policy pages for a professional, trustworthy buying experience.
Signature Programme Showcase: Clear, engaging sections introducing Swas’s two signature programmes, Skool4Business and Skool4Parents.
Credentials & Affiliations: Qualifications and partner logos displayed prominently to build credibility and trust.
Video & Social Content: A video reel and embedded TikTok videos that showcase Swas’s work, workshops and client testimonials.
Discovery Session Calls to Action: “Book a discovery session” prompts throughout the site to turn visitors into clients.
Free Resources: A dedicated free resources page that adds value and keeps visitors engaged.
Fully Responsive: A smooth experience on desktop, tablet and mobile.
The Results
The new Conversation with Swas website and shop give Dr Swas a modern, professional online presence that reflects the depth of her expertise. Visitors can now find the right service in just a click or two, move easily between the main site and the shop, and book a discovery session with confidence. The connected structure also gives Swas a strong foundation to grow her programmes, products and audience going forward.